Wonder

As the Creative Director for Wonder, I led a successful brand refresh that supported the inclusion of low-dose gummies to their low-dose edible portfolio. The result? A brand that visually captures the feeling of being "a little high" and speaks with an approachable and whimsical tone.

Client
Wonder

Year
2022-2023

Roles
Creative direction, strategy, copywriting, and design.

TEAM CREDITS:

Art Direction: Julia Garcia

Copywriting: Michael Herman

Production Design, Retouching + Design: Colleen Bennett, Emma Crane, Wendy Nugent, Allie DeMarco, Timiya Ray

Strategy: Zach Raber

Original packaging and brand design by: Quake

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