Wonder
As the Creative Director for Wonder, I led a successful brand refresh that supported the inclusion of low-dose gummies to their low-dose edible portfolio. The result? A brand that visually captures the feeling of being "a little high" and speaks with an approachable and whimsical tone.
Client
Wonder
Year
2022-2023
Roles
Creative direction, strategy, copywriting, and design.
TEAM CREDITS:
Art Direction: Julia Garcia
Copywriting: Michael Herman
Production Design, Retouching + Design: Colleen Bennett, Emma Crane, Wendy Nugent, Allie DeMarco, Timiya Ray
Strategy: Zach Raber
Original packaging and brand design by: Quake