As the brand's creative director, I led the creative strategy and execution of FloraCal’s first edible and infused pre-roll launch.
Client
FloraCal
Year
2023
Roles
Creative direction and strategy.
TEAM CREDITS:
Art Direction: Julia Garcia, Brandon Fitzgerald, Emma Craine
Copywriting: Michael Herman
Production Design, Retouching+ Design: Colleen Bennett, Emma Crane, Wendy Nugent, Allie DeMarco, Timiya Ray
Strategy: Zach Raber
Photo Production: Noah Athas
