OSCAR CARRILLO

OSCAR CARRILLO

CREATIVE DIRECTION | BRANDING | DESIGN

ABOUT ME:

I’m a multidisciplinary creative and marketing leader with a track record of scaling creative organizations, launching market-leading products, and driving growth across cannabis, CPG, retail, and lifestyle sectors.

I bring a rare blend of creative instinct, strategic rigor, and operational leadership, shaped by agency and in-house experience, entrepreneurial ventures, and AI-driven innovation. I thrive in fast-paced, evolving industries and am passionate about building brands that matter and teams that move with purpose.

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SKILLS:

    • Brand Architecture & Portfolio Strategy

    • Go-to-Market Planning & Product Launches

    • Consumer & Cultural Insight

    • Omnichannel Campaign Development

    • Innovation & Category Expansion

    • AI-Integrated Creative Strategy

    • Brand Identity & Visual Systems

    • Campaign Concepting & Creative Direction

    • Messaging & Tone of Voice Development

    • Packaging & Merch Production Design

    • Content Strategy Across Digital, Retail, and Social

    • Brand Activations & Experiential Marketing

    • Adobe Creative Suite (Photoshop, Illustrator, Stager, After Effects, XD)

    • 3D Design & Sculting

    • AI Tools: Midjourney, Firefly, Sintra, Creatopy

    • Meta Ads, Google Ads, Shopify

    • Notion, Airtable, Slack, Asana

    • Cross-Functional Go-to-Market Execution

    • Creative Brief Development & Workflow Management

    • Vendor Coordination & Production Oversight

    • Budget Ownership ($750K+)

    • Retail & Experiential Rollouts

    • Performance Optimization (CTR, ROAS, AOV)

  • “Closed for Change” - Bronze Winner

    Medium: Print and OOH Craft

    “Good News” - Shortlist

    Medium - Brand Design

  • “Kraft’s Singles 7 out of 10” - First Place

AWARDS: